The bicycle industry is a rapidly growing and saturated market, which led to the challenge of designing a bicycle that is distinguishable from the crowd. Combining the Ritte identity with a form language that is as clean as possible. Whereby we aimed to create an eye-catcher on the road. 

The Ritte bicycle is designed within a spectrum of basic proportions and functions, with attention to fine details and usability.

Industrial Design

Client: Ritte
Year: 2022


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