NOOK
The bicycle industry is a rapidly growing and saturated market, which led to the challenge of designing a bicycle that is distinguishable from the crowd. Combining the Ritte identity with a form language that is as clean as possible. Whereby we aimed to create an eye-catcher on the road.
The Ritte bicycle is designed within a spectrum of basic proportions and functions, with attention to fine details and usability.
Strategy
Industrial Design
Visualisation