The bicycle industry is a rapidly growing and saturated market, which led to the challenge of designing a bicycle that is distinguishable from the crowd. Combining the Ritte identity with a form language that is as clean as possible. Whereby we aimed to create an eye-catcher on the road. 

The Ritte bicycle is designed within a spectrum of basic proportions and functions, with attention to fine details and usability.


Client: Ritte 
Year: 2022