Adult Playground


Together with the advertising agency FamousGrey, we collaborated to bring to life the concept of an "adult playground" for Hélan. This innovative campaign involved the transformation of ordinary park benches into unique "play benches" as part of a Belgian awareness initiative promoting an active lifestyle.

Each bench was designed to engage and challenge a specific muscle group, making it an inspiring and fun way to encourage physical activity while seated.


Client: FamousGrey
Year: 2023