Before an idea or a concept turnes into mass production, an entire design process precedes.
Our team has the tools and the knowledge to guide you through all stages. We realize viable market ready products from sketch, this throughout a close partnership with our clients.

Designing a product is very much like designing a relationship, between people and their products. In our studio we approach this product development process in four main stages.

Analysis

First important step in our design process is the analysis. Before the development starts, our team starts a comprehensive user, product and market research. Obtaining a better understanding gives us the opportunity to innovate and create honest solutions.

Idea generation

Probably the most influential part of the product design process is generating the first ideas and communicate them through digital renderings. The outcome is a chosen concept that will be the starting point of the product development process.

Engineering and prototyping

Using 3D-CAD software as a tool, we engineer the individual parts ready for manufacturing. Testing various parts is done by using 3D simulations and prototyping. To create a product that’s efficient throughout the complete production process, our team is constantly making the transition between the design and existing manufacturing techniques.

Design for manufacturing

Our goal is to design a product that is easily and economically manufactured. The importance of designing for manufacturing is underlined by the fact that about 70% of manufacturing costs of a product (cost of materials, processing, and assembly) are determined by design decisions. Therefor we provide the right guidance during this important phase of the product development. Simulations are made during these advanced stages of the engineering and prototyping phase.

Manufacturing

After finalizing the market-ready product, we provide all the technical 2D-drawings and 3D-files needed for production. We have built a wide network of providers in the industry, in Europe and overseas. We will refer you to the right manufacturer and provide guidance.